Abu Dhabi Mar Group

Exhibition appearance at the Fort Lauderdale International Boat Show | Fort Lauderdale

In autumn 2009, the three shipyards were presented on a joint stand area as the Abu Dhabi Mar Group for the first time. The presentation was based on the exhibition appearance of the three yards ADM Shipyards, CMN and Nobiskrug at the Monaco Yacht Show where they were represented with three stands in a uniform corporate design. On this occasion their brand logos were communicated equally and next to each other for the first time.
The external appearance was dominated by a clear form language of black glass and stainless steel. The ship models were presented freely accessible on a media black water tank. The sightline between the space outside and the closed meeting area was controlled by a large opening behind spyglass by variable light intensity. For confidential discussions in small groups the invited guests could use an intimate environment with high quality materials such as fine leather and wood.

Benefits: Conception, Planning, Tendering, Construction Supervision
For: Jung von Matt/brand identity, 
Image rights: raumHOCH