At the Monaco Yacht Show 2009 the three shipyards Abu Dhabi Mar, Nobis Krug and CMN were presented for the first time in a uniform corporate design. For the three shipyards three individual items were designed with different branding. The clear design of the new performances inspired by the new branding of the Abu Dhabi Mar Group. Black Glass and Spy levels were combined as stainless steel and the finest leather with fine materials in yacht building.
The presentation of ship models was the highlight of the individual objects: They were not, as usual, presented in a display case, but were in "full speed" to "black water". The installations were realized with stainless steel basin from Steglosplasmas that were medially recorded with waves, spray and detail about the ships. Since this first appearance this presentation form the nucleus of the Abu Dhabi Mar Group-Self has become, who found himself on the Fort Lauderdale International Boat Show and the Abu Dhabi Yacht Show.
Benefits: Cooperation Concept, Draft, Implementation Planning, Tendering, Construction Management
For: Jung von Matt/brand identity
Image rights: raumHOCH