For example?
Running. Yoga. Golf. I’ve given up on the idea that I’ll reach a single-figure handicap. But it relaxes me. All the same, I’m a competitive type and I like to compare myself with others. In doing so I can accept it and even enjoy working with people who do something better than me. I can really acknowledge it and be happy about it.

Which book is on the top left hand side of your bookcase?
I’ve got more than one bookcase. And, now even if it sounds bourgeois, I’ve got them sorted by letter or by category. That way I can find them again when I need them. So something beginning with A is always on the top left hand side. For example, “The Hitchhiker’s Guide to the Galaxy” by Adams.

Who’s allowed to call you tomorrow and suggest a collaboration?
The famous prospective client? I don’t have one anymore. In the past 20 years I have worked for all sorts of clients – from DAX corporations to brand nihilists. My credo is: I work only for clients with whom I can have fun at work and who appreciate our work. Then it’s OK if complicated issues and time pressure also play a role. That’s why I also like crisis communication so much. I find it particularly rewarding, again and again, to work with and for owner-managed medium-sized businesses. You find committed business people there who really want to set something in motion.

What do you do to make the world a bit better?
I’ve been involved with Amnesty International for a long time, also internationally, and I’m still very connected to the organisation. On a daily basis I try to live consciously, so that we all get along a little bit better. I want to promote these values to my kids, even if they’re already grown up. Approaching other people with empathy. Opposing ignorance, greed, and stupidity with an alternative programme.