The motto of Axel Springer’s online brands‘ was „branding & performance“. The CI color black of Axel Springer Media impact was used more intensively for the first time. In combination with the market columns which were already a symbol of Axel Springer, a high recognition value and a strong long-distance effect were assured. In order to virtually extend the depth of the construction block and the space of the lounge area mirrors of 1 m width and 6 m height were installed at the transitions.
The booth was divided into public areas with surf- and consulting terminals and half open lounges. The bar was centrally positioned again this year. The presentation of the entire online portfolio of the latest iPad.
Benefits: Concept, Draft, Implementation Planning, Tendering, Construction Management
For: IPW In Puncto Werbung | Berlin
Image rights: raumHOCH