Axel Springer Online Brands

dmexco 2012 | Cologne

In collaboration with IPW, an ad agency from Berlin, raumHOCH realized the exhibition appearance of the Axel-Springer-AG at the dmexco in Cologne for the sixth time in a row.
Apart from the presentation of the whole online portfolio with print and media areas focus was spacially placed on a creation of a communicative platform.
The central bar and the openly designed standing table area were the communicative center of the booth. The lounge area with a variable seating ensemble was a place of retreat for private conversations.
The highlight of the appearance was, apart from the round long distance signage elements at a hight of 6 m, the big plasma wall which adjusted for the use of two days. The media area, consisted of 20 Steglos screens, gained a lot of attention. Due to the consistent use of the CD colors black, red and blue a high recognition value was assured.


Benefits: Concept, Draft, Implementation Planning, Construction Management
For: IPW In Puncto Werbung | Berlin
Image rights: raumHOCH