Axel Springer Online Brands

Deutscher Medienkongress 2012 | Frankfurt a.M.

„Turn of eras“ was the motto of the fourth German media congress at the Old Opera in Frankfurt from January 17 until January 18. More than 80 referents were discussing prospects and innovations ofthe media sector.
Axel Springer Media Impact, one of the main sponsors of the event, presented itself in a lounge area. While enjoying expresso and macarons the guests could gather information about the portfolio of Axel Springer.
One of the highlights was the iPad holder which was specially designed fort his event. This combination of a traditional newspaper holder and an iPad presented the motto of the event perfectly. It was both an eye catcher and an attractive communication tool and gained a lot of attention.

Beneftis: Concept, Draft, Visualization
For: IPW In Puncto Werbung | Berlin
Image rights: raumHOCH