Bosch Rexroth AG

bauma | Munich

The Bosch Rexroth presentation at the bauma 2013 was designed by raumHOCH in collaboration with Milla & Partner.
Thanks to its modern and open design the 640 m² two-storey stand is an inviting meeting- and information platform with a high recognition value.
The highlight of the clearly structured exhibition booth was a 6x2 m interactive exhibit. The visitor can experience the system competence of Bosch and Bosch Rexroth – haptically, visually and interactively - alone or with experts. Scenarios activated by iPads illustrate the complex connections via the interplay of light animation, medial presentations and real exhibits.
Evening events, exhibition-app and microsite rounded off the holistic communication approach which consistently focused on the dialogue between brand and costumers.

Benefits: Conception and Design, Draft, Implementation Planning, Construction Management, Visualization, Graphics, Programming
For: Milla & Partner (Advice | Creative Direction | Project Management)
Image rights: raumHOCH