MCI Germany and raumHOCH developed together with Bosch Rexroth the 720m² exhibition stand for SPS IPC Drives 2018, Europe's leading trade fair for electrical automation. We translated the rebranded corporate design including the claim “We move. You win” as well as the current campaign “Factory of the Future” into a radial spatial concept. All exhibits where aligned radially, integrated below a circular, segmented banner, representing the “Move-Pattern” from the brand design.
The overall design and structure conveyed momentum and departure, guaranteed easy orientation on the booth and created an integrative logic of exhibits. The campaign theme "Factory of the Future" was prominently communicated with a highlight exhibit in the center oft he booth and on the show stage with a 25m² LED wall.
Services: Conception, draft, execution planning, construction management
With: MCI Deutschland (Conception, consulting, creative direction, project management)
Image rights: Kilian Bishop, raumHOCH