Trade Fair System for Bostik

spatial translation of the brand into the third dimension

During the complete redesign of the CI an CD of the adhesive and sealant manufacturer Bostik by Jung von Matt/brand identity, raumHOCH developed the spatial translation of the brand into the third dimension together with the Hamburg based company.

The new trade fair system made a unified, brand-consistent design possible for trade fair stands, accommodating spaces between 10 and 250m2. It will be implemented worldwide in the coming years.
The fundamental element of the concept is the "brand wall": a central wall coloured entirely in the primary colour blue that works as a striking communication element and delivers the respective trade fair claim alongside a large company logo.


Various presentation modules are simply attached or "stuck" to the brand wall.
This modular element contains frames in the new corporate colour range, so that respective business areas can be assigned. Module playback is flexible and can be combined: from recordings on large video walls, touch screens or graphic displays to product presentations. Larger modules present stages for product and application demonstrations.

Services: Draft
with: Jung von Matt/brand identity
Image rights: Stefan Röhler