Clariant

Augmented Storytelling | InCosmetics RAI Amsterdam

From avatar in everyday stress to bioryhtm to new active ingredients from Clariant: raumHOCH and Fuenfwerken Design AG invited visitors to inCosmetics in Amsterdam in 2018 for a journey of discovery in augmented reality.

Identifier for Clariant Active Ingredients was "Clark", a small, virtual avatar that came to life on iPad.
In a playful narrative, the visitors accompanied him through his everyday world, following the change of his skin and his cells in real time. In this way, the negative effects of stressors such as jet lag, screen radiation or work stress could be reconstructed in different scenarios in order to be able to individually experience the new active ingredient "B-Circadin" of Clariant Active Ingredients in the mode of action, relevance and benefit.
In order to spread the experience across channels and to maximize lead generation, bridges were built between the digital and the offline worlds. Visitors could be photographed with Clark and received the pictures by e-mail, at the same time they could reproduce and spread the trade fair experience as often as they like: Clark can also be brought to life at home with a smartphone or tablet. If you want to get to know him and his world, you can find the download link and the marker graphic for printing on the Clariant Website.


Services: Konzeption, Design, Programmierung 
With: Fuenfwerken Design AG
Image rights: raumHOCH