Why is the energy revolution such a large challenge for the existing grid? What is DESIGNETZ and how does the project master the challenge?
DESIGNETZ develops intelligent solutions as a blueprint for the energy revolution by way of 30 individual projects with 47 partners in North Rhine-Westfalia, Rhineland-Palatinate and Saarland. DESIGNETZ is funded by the Federal Ministry for Economics and Energy (BMWi) within the framework of the funding programme "Showcase of Intelligent Energy - Digital Agenda for the Energy Revolution (SINTEG)". The consortium leader is innology SE.
raumHOCH conceptualised and realised several communication modules for PR work on ongoing projects until 2020 together with TAS Emotional Marketing. For the so-called "Energy Route", steles have been developed and installed along the individual project sites as landmarks and communication carriers. On-site visitors at the steles can download an Augmented Reality App to explore the highly-complex and technical solutions in a simple and playful way.
Developed for iOS and Android, the App uses one of the "Markers" from the Corporate Design (website, printout, flyer), independent of the location. In addition to further PR and event modules, TAS and raumHOCH were also responsible for the accompanying information flyer and for an animated explanatory film that was produced based on the Augmented Reality app's unity application.
Services: Concept, draft, execution planning, production and programming
with: TAS Emotional Marketing
Image rights: raumHOCH, innogy SE
How do you get employees excited about a new brand? How can you experience the new brand identity up close and personal? And how can you have a literal physical presence in this brand world?
Together with Sabine Schmittwilken, Head of Global Brand Management at innogy, Jung von Matt/brand identity created the brand innogy, the new RWE subsidiary in 2016, a brand that's tied closely together with the worlds of renewable energy, networks and distribution. raumHOCH designed a roadshow format for the brand together with the Hamburg brand agency, one that familiarised employees with the brand in innovative and playful ways and got them excited in the process. The innogyBOX was made out of two shipping containers, in which employees were taken on a virtual journey - taking them up a wind turbine measuring 100 metres high to get some insights and perspectives of the new brand world from up there. The experience in the box was a fitting representation of the new brand's colourful, cheerful and innovative character. In a rainbow virtual world, employees could get creative: for example, they were invited to paint or write their names with the controller in the room. There was a completely new type of experience outside of the box as well: a one-of-a-kind media architecture made it possible for raumHOCH to let onlookers take part in the otherwise purely immersive virtual reality experience. The LED exterior walls of the box offer a combined live image of the interior. In this mixed reality composition, people outside got to observe the innogy brand world, in which they themselves were virtually involved. This was made possible using invisible greenbox technology.
In addition to its virtual reality application, the innogyBOX is also used for brand workshops and events. The complex tour and participant management, the on-site management of application and the digital follow-up measures are managed using a specially programmed web app.
The innogyBOX premiered in August 2016 in Essen and has toured Europe since then, visiting innogy sites, trade shows and public spaces. The virtual reality application also takes place in parallel as a mobile standalone solution with six flight cases used for innogy sites and events.
services: concept, design, implementation planning, production monitoring, programming, tour management
with: Jung von Matt/brand identity
image rights: raumHOCH, Chris Schaal