Agency for Electromobility

eMO-Campagn "Berlin elektrisiert"

Developing a significant location marker for electromobility sites within the Berlin-Brandenburg region – that was the task set out by the Berlin Agency for Electromobility (eMO).

Together with Yoove Mobility GmbH, raumHOCH designed an oversized plug fastened onto a round concrete base that can be placed on the various sites. It shines in a vibrant green (the eMO’s CI colour), equipped with the eMO key visual and adorned with the Berlin skyline, reaching a total height of 2.60 metres. Until late August 2016, it can be found in five fixed locations within the Berlin-Brandenburg region, together with general information about electromobility sites plus the respective site’s logo and specific locational information. One of the plugs in front of the HTW in Berlin is fitted out with a fiery red cable, keeping in line with the public art display on-site – a red cable that repeatedly emerges from and disappears back into the ground. Another of the plugs will travel around, soon to accompany the travelling exhibition on Electromobility, conceptualised by the eMO.



Benefits: Concept, Draft, Tender, Placing
Image rights: raumHOCH, 
artis GmbH