CeBIT, Hannover
Architecture raumHOCH on behalf of Milla & Partner (creative direction, project management, consulting)
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Free space for new ideas

The CODE_n12 project was initiated at CeBIT 2012 under the motto SHAPING MOBILE LIFE. Innovative start-ups and new ideas for digital concepts of the future were recruited via a competition. 50 young companies were selected, each of which was provided with an area of approx. 15 m² and a presentation table free of charge.

With Tobias Rehberger and Jürgen Mayer H.

Each winner was thus given the chance to present themselves and their ideas at CeBIT as part of the CODE_n trade fair presentation initiated by GFT Technologies AG. The 3,500 m² room installation in Hall 16 of the Deutsche Messe was created by the artist Tobias Rehberger together with the architect Jürgen Mayer H..

All silver and a bit of neon

The designed environment was clearly different from usual trade fair presentations: All walls, furniture and the floor were painted silver, which was completed by a team of the artist Tobias Rehberger directly on site with fluorescent lines to form a large overall installation. The rigging installed over the entire presentation area acted as a 3-dimensional spatial sculpture that took over the technical infrastructure, the lighting in the form of technical clusters and the supply of the individual presentation places with supply mushrooms.