Power the future
A 120-metre-long ribbon, the metaphor of a drive belt, spans the trade fair world of SKF. It is the central element of SKF’s presence at the world’s largest industrial trade fairs and translates SKF’s brand image coherently into the third dimension: SKF designs solutions that make things happen – in line with the trade fair motto: “Power the future”.
A walk-in sculpture
On the stand, the exhibition, hospitality and VIP areas openly intertwine. These flowing transitions reflect the SKF brand image in space and create an exhibition landscape that makes it possible to experience the company as a walk-in sculpture.
raumHOCH as general contractor
In addition, the materiality of the surrounding band plays with the claim that SKF has successfully met: White on the outside as a sign of openness, communication and innovation, metallic on the inside as a sign of the industrial, technically first-class claim of the products. Trade fair highlights were presented on a live stage with a large media wall, and large media-supported exhibits served to intensify information and communication. raumHOCH was the general contractor responsible for the entire trade fair appearance, from architecture, lighting and media planning to trade fair construction.