Translation of a brand into the spatial dimension

As part of a complete redesign of the CI/CD of the adhesive and sealant manufacturer Bostik by Jung von Matt/brand identity, raumHOCH developed the spatial translation of the brand into the third dimension together with the Hamburg-based company.

Uniform and scalable as desired

The new trade fair system enables a uniform, brand-appropriate design of trade fair stands between 10 m² and 250 m² floor space and will be used worldwide in the coming years. The basic element of the concept is the so-called Brandwall: a central wall completely in the primary colour blue, which functions as a concise communication element and communicates the respective trade fair claim in addition to a large company logo. Various presentation modules are docked or “glued” to the Brandwall.

Modular system for easy assembly and disassembly

These modular elements contain frames in the new corporate colour canon, so that they can be clearly assigned to the respective corporate division. The use of the modules can be handled and combined flexibly: from accommodating large video walls, touch screens or graphic displays to product presentations. Larger modules represent stages for product and application demonstrations.