Guidance through light

Together with Office for spatial identity, Zurich, raumHOCH designed an exhibition system for stand sizes of 60-1600 m² in one- and two-storey construction for the duration of five years. The idea of the “system house”: everything under one roof. A floating roof defines the space and communicates the brand with high visibility. For stand sizes of 200m² or more, the “Brand Experience Zone” is emphasised by a luminous surface (“focus roof”) that guides visitors into the centre of the stand. A surrounding light edge and a light joint emphasise the suspended character and the technical finesse of the construction.

Concrete and steel – and flexible

A variably equipped wall system made of pre-hung Imi-Beton elements presents the product range. The corporate furniture includes various consultation modules: the central information counter, the counter in the Brand Experience Zone, interactive satellites and the optional lounge for larger exhibition stands. The steel construction for service areas and meeting rooms offers maximum flexibility and economy at all trade fair locations.