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ServiceGipfel

ServiceGipfel

Client
Mercedes-Benz Vertrieb Deutschland
Project
Mercedes-Benz ServiceGipfel
Location
Hannover
Services
Architecture raumHOCH on behalf of Milla & Partner (creative direction, project management, consulting)
Image Rights
raumHOCH

ServiceGipfel 2010 – 2016

The ServiceGipfel is the largest manufacturer trade fair for automotive service, organised every two years by Mercedes-Benz Sales Germany for participants from all over Germany. Over the course of three days, visitors can find out about the latest developments in aftersales from Mercedes-Benz, smart and Fuso at the ServiceMesse and in numerous specialist presentations. Two evening events round off the programme.

7,000 sqm fair with more than 130 exhibitors

From 2010 to 2016, raumHOCH was responsible for the design, planning and implementation of the 7,000 sqm ServiceMesse, the special exhibitions and the event design of the evening events on behalf of Milla & Partner. In addition to the challenge of creating a new look for the formats each time, the more than 130 exhibitors had to be integrated into the planning in line with the budget. In 2014, raumHOCH also created an event app with all the important facts and figures about the ServiceGipfel. Features such as exhibitor search, interactive hall plan and conference programme facilitated the visit.