Werner von Siemens and the megatrends of today
In the course of the construction of the new corporate headquarters, the SiemensForum in Munich will be used as the headquarters of the board of directors until its completion. For this purpose, a modular exhibition world was conceived and designed together with Milla & Partner, which functions as the company’s business card. A bronze bust of the founder and pioneering spirit Werner von Siemens forms the centre of the exhibition in terms of content and space. Four exhibition modules are arranged around the focal point, dealing with the megatrends of “demographic change”, “urbanisation”, “globalisation” and “climate change”.
Whether self-guided, guided or configured
Current Siemens solutions are contrasted with historical milestones and provide a glimpse into the future. Visitors can explore the exhibition independently or on guided tours. A media system enables individually configurable tours. An integrated lounge shortens waiting times and invites visitors to linger in the foyer. With its high-quality design and materials, the new, representative foyer conveys the company’s values to guests and customers in a particularly vivid way.