Hannover Messe 2010 | Hannover

The concept for the 800 sqm booth was the implementation of the slogans openness, costumer dialogue, willingness to discuss. The “market place of opinions” was the theme of the booth, symbolized by Agora and Stoa. A mirrored wall optically duplicated the Agora with a LED wall behand and served as a media and communication wall. Real concrete columns, assembled with steglo plasma, were the basic concept of the booth. The – synchronized – display of the LED wall and the 20 plasmas as well as the lighting dramaturgy became attuned the actions of the Agora.
The high-quality advice and presentation furniture, derived from the E.ON-CI, can be used a number of times. The unusual architecture was the basis of fruitful discussions and stood out from the competition.
The goal to offer fruitful discussions had been achieved in full.
The booth won the IF communication design award in 2008. In 2010 the successful concept was implemented for the second time at the HMI.


Benefits: Cooperation Concept, Draft, Implementation Planning, Tendering, Construction Management 
For: Milla & Partner (Advice | Creative Direction | Project Management)
Image rights: E.ON, Milla & Partner, raumHOCH