For Mercedes-Benz appearance at the Automechanika 2010 in Frankfurt a special highlight was created. Four generations of the E-class danced on four hydraulically movable lifting struts – in a specially created choreography.
The aim was to put emphasis on the the parts supply and logistics for the garages and the service. And therefore common vehicles were presented. As they are used by hundreds of thousands every day, they are the main business of the service section.The hydraulic ramps ballet was a poetic presentation which proved that Mercedes Benz provides a first-class service and an excellent supply of original equipment.
The appearance won the iF award 2011 and the ADAM award in bronze.
Benefits: Concept, Draft, Implementation Planning, Tendering, Construction Management
For: Milla & Partner (Advice | Creative Direction | Project Management)
Image rights: raumHOCH