The Mercedes-Benz Service Congress is a communication platform for the service section of the Mercedes Benz distribution in Germany. Held in the hotel “Estrel” in Berlin, it’s motto “Best service – yesterday, today, tomorrow” was linked to the jubilee motto “25 years of innovation” and the market claim “The best or nothing”. On both days the 1200 participants enjoyed a diversified programme consisted of a plenum, a forum, evening events and an exhibition.
The visitors could gather information about the complete portfolio of the Mercedes Benz service. The uniform stand construction system provided a structued and modern image The morning plenum took place in the big hall of the Estrel. The hall was cleverly made smaller with a 150 wide x 8 m long curtain. In the evening auo mobile exhibits like the 370 Mannheim Roadstar, 300 SL, the new Actro’s or F800 and a smart forspeed were presented in the whole hall to the visitors who were sitting at banquet tables.
The flexible handling of the congress hall prevented major reconstructions and a second stage setup.
Benefits: Cooperation Concept, Draft, Implementation Planning, Construction Management Visualization
For: Milla & Partner (Advice | Creative Direction | Project Management)
Image rights: raumHOCH