Into the Curve! –this is the whole Porsche world in just 3 words. A summary of everything the brand and its vehicles represent. The defined curve is becoming the key note for architecture and presentation of vehicles – it conveys the identity for the space of Porsche’s communication. A structural and medial world which is unmistakably Porsche and yet individually usable for any exhibition appearance – the Curved Grid.
Benefits: Conception, Draft, Visualization
The serviceGipfel is the biggest maufacturer’s exhibition for auto service, organized by the Mercedes Benz distribution Germany for about 8000 participants from all over Germany. In addition to the “ServiceForen” at the Convention Center, 130 internal and external exhibitors presented their service solutions at the Hannover Messe on approximately 7,000 square meters, smart and Fuso under the motto "The future is our drive”.
Like in 2010 already, raumHOCH was responsible for the architectural design and realization of all event modules. The exhibitors were divided by subject which were radially arranged around the “forum future” in the center of the hall. The design of the central part stood out from the uniform style of the booth. It served as a meeting point and center of the whole exhibition.
The highlight of the innovation- and future exhibition was, apart from current car studies, a 12 m long “workbench” which interactively presented design studies and innovations of all business areas of the Daimler AG with an app which was designed by raumHOCH. Furthermore it was possible to watch the designers work. For the evening events the area beneath the Expo roof was transformed into a huge beach landscape with a beach party.
Benefits: Cooperation concept, draft, planning, visualization, construction management
For: Milla & Partner | Agentur und Ateliers (Consulting| Creative Direction | Project management)
Image rights: raumHOCH