Based on the Jung von Matt’s communication concept „Fit for business 2.0“ raumHOCH designed the booth architecture. According to the requirements “consistent appearance” and “cost minimization” elements of the RWE-booth systems, developed by raumHOCH, were mainly used.
The presentation- and discussion area was detached from the through traffic. As a result, the costumer was addressed „at eye level” and dialogue oriented scenarios were created. A“Bauriegel” with closed meeting rooms was formed as well as an open lounge with bookable talbes and a presentation surface where the subjects of the RWE media application were communicated mobile on iPads. Furthermore exhibits were added such as the Smart Grids multitouch table and a presentation for E-Mobility with a car, charging stations and a touch application which was designed by raumHOCH in advance.
A 20 m long light wall created the horizon of various booth areas.
Benefits: Draft, Implementation Planning, Construction Management Visualization, Media Production
Image rights: RWE, raumHOCH