raumHOCH drafted the brand identity for Schuberth, one of the leading manufacturers of high-tech helmets and accessories, for Intermot 2016 in Cologne, one of the largest motorcycle trade fairs in Europe. The 2016 stand design was inspired by the trade fair concept of 2015, which was developed together with this one in the course of the brand re-launch carried out by Jung von Matt/brand identity. The striking orange helmet sky was once again used as the central recognition feature above the 171m2 exhibition stand. The completely straight-lined ceilings worked together to create a hyperbolic paraboloid.
The stand concept was additionally expanded and systemised for future use at trade fairs and POS.
Services: Concept, draft, consultation on implementation
with: Jung von Matt/brand identity
Image rights: raumHOCH