As in 2010 and 2012, raumHOCH and Milla & Partner also designed and realized the largest manufacturer’s exhibition for the Mercedes Benz after-sales in 2014. According to the motto “Live the dialogue, inspire with ideas” more than 8000 participants from all over Germany visited the 7000 sqm “ServiceMesse” with approximately 130 exhibitors. The visitors could select from about 50 ServiceForen (service forums). The programme was rounded off by two evening events about the FIFA World Cup. Like in 2010 and 2012, raumHOCH was involved in the development of the communication concept and was responsible for the whole architectural concept and realization of the event.
Each plenum event started in hall 2 in Hannover. A stage designed as an oversized event key visual, provided spectacular presentations of the current vehicles of the Mercedes-Benz-fleet by the ServiceGipfel players. An intelligent spatial concept allowed an efficient double usage of the stage- and space-setups for plenum- and evening events.
Benefits: Concept, Draft, Implementation Planning, Tendering, Construction Management Visualization, Media Production
For: Milla & Partner (Advice | Creative Direction | Project Management)
Image rights: raumHOCH