A so called brand window – a mobile LED wall (5,80 m high and 3,60 m wide) - was the attraction of Vaillant’s exhibition appearance at the ISH 2007. The LED wall scanned product highlights on the graphic area behind (similar to a scanner) and sent the related information (from the typographic message to the product staging in a rotating 3 d view and product scenes at the home environment) – a smart media technical and kinetic installation with a lasting effect.
Benefits: Concept, Detail Planning, Tendering, Coordination
With: Office for spatial identity | Zurich
Image rights: Vaillant, raumHOCH