According to the motto „Rundum gut versorgt“ (well looked after) the Vorsorgecenter der Wüstenrot & Württembergischen” is to perceived as a brand and not only as an advice center. Products and offers of the W&W are to be experienced. In a close collaboration with Jung von Matt/brand identity a genuine concept was created which allows the adaption to all W&W locations.
The main part of the concept is a circulating brand band which serves as an all-round support of communicative content and transmits the provision competence of the W&W three dimensional into the space. The communication of the provision sectors can currently be reservedly designed, but as far as brand and product communication is concerned a striking and eye-catching appearance is possible. Yet, the space is perceived as a unit.
In addition a “sample case” with selected materials for the design of the “Vorsorgecenter” was compiled in support of the communication of the brand band. Warm floor materials in wooden look illustrate the proximity and costumer-orientation and ensured a relaxed atmosphere and a solid market appearance.
Benefits: Draft, Implementation Planning
For: Jung von Matt/ brand identity
Image rights: raumHOCH, Artis GmbH